BCCI(Indian Cricket Board) has virtually hit six sixes through the product called IPL. Its version 3 plans to make them richer by Rs 750 crore in this year 2010. This is an increase of 25% from last years revenue.It looks like the project objectives has been hit the centre of the bat.It has also set a performance benchmark for other sports in india and other cricket loving countries. The key source of income(80% plus) is from 3 sources - 8 franchise rights, broadcasting rights and the key sponsors. Anyone looking for some reasons for BCCI's success can see that it has successfully captured the requirements -understanding the country's long standing love for cricket, the need for shorter forms of entertainment and the ability to use emerging infrastructure(flood lit stadia, airports for travel, media, etc) in the metro cities. Ofcourse they have seen similar successful examples in the Basketball leagues in US and the Football Leagues in Europe, but the proof is in making it work through innovation and persistence.
BMRCL(Bangalore Metro) acquired the land of 5 acres in Malleswaram for a low cost that is planned to be developed as the Malleswaram station by 2013. It is likely to earn 1% revenue for the next 30 years, from the builders who are building the station for Rs 35 crores. This is an example of a PPP(Public-Private Partnership) project where both the parties have made smart moves. Opportunities for partners multiply when positive risks are shared.
(Source - Economic Times 16/03/2010)
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